Feature engineering destroys signal. Even with a great data science team, flattening relational tables into feature vectors discards the nuanced relationships that actually predict traveler behavior. Your travel data is inherently relational — guests connect to bookings, bookings to properties, properties to flights, flights to loyalty programs, loyalty programs to reviews, reviews to pricing history. That structure is the signal. This is a structural limitation of the approach, not a reflection of team quality.
You only have your data. KumoRFM is pre-trained on thousands of relational schemas. It already knows what churn, engagement, and conversion patterns look like across hundreds of different data structures. Your team — no matter how talented — can't replicate the pattern recognition that comes from learning across that many schemas.
Your existing team will love it. KumoRFM 10x's your data science team. Feature engineering disappears entirely. Companies go from 3-5 models per year to 50+ per quarter. The interesting work — defining business problems, interpreting results, driving strategy — remains.
One platform powers dynamic pricing, demand forecasting, guest personalization, cancellation prediction, and every other travel prediction — from the same connected data.